Martin Luther King, Jr = The Fearless Brand

brand business Jan 21, 2019

“Martin Luther King, Jr., was the conscience of his generation. He gazed upon the great wall of segregation and saw that the power of love could bring it down. From the pain and exhaustion of his fight to fulfill the promises of our founding fathers for our humblest citizens, he wrung his eloquent statement of his dream for America. He made our nation stronger because he made it better. His dream sustains us yet.” – President Jimmy Carter on Dr. King being posthumously awarded the Presidential Medal of Freedom.

Martin Luther King, Jr = FEARLESS Brand. I remember being in high school when Martin Luther King, Jr.’s birthday became a national holiday. There were lessons about him in history class. People were talking about him on TV. We learned about his March on Washington, The Mongomery Bus Boycott, The March on Fear.

For most people my age and older, hearing the words “I have a dream…” invokes a lesson learned in history class or memory...

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